The outbound playbook is broken

Prospects are overwhelmed with emails, calls and social. We create wow experiences for your dream accounts so they are actually excited to meet you.

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Face these issues looking for new clients?

Not getting in front of enough Tier 1 accounts?

Senior decision makers in Enterprise companies receive more outbound than anybody, and unless your approach is genuinely unique, it will be very difficult to break through to these Tier 1 accounts.

ROI from SDRs or lead gen agencies is not enough?

Maintaining an acceptable cost-per-lead over time with outbound reps or traditional lead gen agencies is very rare. There are a lot more cautionary tales than success stories here unfortunately.

Emails, calls and social are no longer working for you?

Results are down across the board - Email deliverability has become a big struggle for everyone and cold call connect rates are through the floor. Volume and AI have finally caught up with us.

Getting in front of senior decision makers is not easy.

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Trusted by brands like these

Why something different now?

AI is great and everything, but it has had a net negative effect on outbound sales.

Volume has been the answer for every sales leader over the past decade, and since AI became easily accessible in late 2022, it has become too easy for outbound engines to scale their efforts.

We've reached the stage where sales teams need hundreds of fake domains to send a few emails, or parallel diallers making hundreds of calls daily in the hope of getting to speak with a prospect.

Prospects are still in the market to find solutions to challenges that they have, but getting their attention with a traditional outbound approach has become almost impossible.

Leadable was founded in 2019 to help companies who have larger contract values and smaller total addressable markets, by running low volume, hyper-personalized outbound campaigns across multiple channels.

In late summer 2024, we decided to double down on the principles which the company was built upon, by running unscalable campaigns which cannot be replicated by AI. These campaigns are designed to give wow moments to prospects, ensuring that your brand cannot go unnoticed.

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What our clients have said

Talent communications agency

“The personalised approach has been well received by prospects, growing our brand awareness and helping us stand apart.”

AI-powered SaaS platform

“What attracted us to Leadable is their willingness to work as part of a team combining our internal BDR team with the Leadable team.”

E-Commerce and Marketing Agency

“Within three months of collaboration, the client is able to book around 6-8 meetings and has closed more deals in their pipeline, thanks to Leadable's efforts. Their workflow has been terrific and extremely effective”

Branding and digital marketing agency

“The collaboration with Leadable has enabled us to run a sophisticated, cold-sales process targeting a new industry for our agency extremely successfully, for a significantly lower investment than hiring a team in-house.”

Data centre solutions provider

“The team understood what we were trying to do from the start in terms of boosting our brand to a particular audience and helped us to implement a targeted plan to achieve our goals.”

Payment orchestration platform

“Leadable delivered a well-curated, highly polished campaign that generated consistently strong engagement statistics.”

Research and strategy business

“The indication of Leadable’s success has been their ability to generate leads for us; we’ve had conversations with 5–6 well-known brands who are potentially interested in using our services.”

Branding and digital marketing agency

“We have consistently been getting quality leads with very senior people, and the quality of the personalized outbound efforts is having a very positive brand impact for us in the region.”

Knowledge solutions company

“Leadable is the future for our growth and not just an external vendor. It is an integral part of the future of our business unit”

Wealth management SaaS platform

“Our Leadable Team is just like one of our full-time team members. They take a lot of pride in the work they do and it's been a wonderful partnership.”

Professional creative software

“Since working with Leadable, we have seen a noticeable growth in pipeline and as a result, an uplift in sales. The Leadable team have shown a genuine desire to work with us to help drive sales and conversations with potential prospects.”

Digital Marketing Agency

“Leadable has been working within their requirements and producing thrilling results. They’re a communicative partner who always provides excellent reporting about the project.”

Product, marketing, and data experts

“They have an innovative approach and a focus on quality over quantity - a rare offering in this space.”

Looking for more chances to pitch to Tier 1 accounts?

Complete the form below and we will be in touch within 24 hours (probably a lot less).

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What your outbound looks like with Leadable

Multichannel campaigns across email, calling, LinkedIn, physical letters and video. The example below is an illustration of what a sequence of five emails over five weeks would look like.

Every subject line we write is extremely specific to the individual. This is one of the reasons why we typically see 60-80% open rates.

Subject Line: Scaling to 40,000 onboardings next year

Hi, John

We create urgency for what you are selling based on something that is going in their business (that you can help with).

Great to hear about your 20,000 new customers onboarded remotely over the past year on the TechDo podcast last week - the FlintHome mortgage portal is a huge bonus for house hunters.

We find a link between what they are talking about and how you can help. This makes our approach look reactive, rather than cold.

We show them that we understand what needs to be done to achieve their goals.

You mentioned on the pod that you now plan to double this, so I’m sure you’ll be doing everything you can to maintain a great customer experience while handling this volume.

One high level sentence on what you do and how you can do it for them.

Tying into the challenge or goal that they have, we create intrigue by offering some ideas on how they could achieve their goal.

IDVER helps financial providers to speed up onboarding by quickly validating the identity of clients through biometric verification, and we’ve put together some ideas that we think could help FlintBank scale up to 40,000 onboardings next year, if you’d like to hear them?

Regards,
Sarah.

Hi, John

We record a short video through Vidyard detailing the problem that we can solve for them.

To encourage people to watch the video, we mention the specific area where you can help them and how that relates to their business.

I made this 1 min video for you with an idea on how FlintBank could speed up the time to market for the 40,000 new accounts you plan to bring on this year.

A soft call to action asking for feedback, again tying into the problem that you can solve.

Would love to hear if you think that this could help ensure the onboarding experience remains a great one for them.‍

Regards,
Sarah.

An ‘Ego Boost’ style message designed to show the prospect that this isn’t a high volume automated campaign.

P.S. Nice work with your recent panel at the National Finance Expo, I caught the recording and your thoughts on the digitalization of backend processes in banking were spot on!

Hi, John

We create urgency for what you are selling based on something that is going in their business (that you can help with).

The plan in your Digital Action Manifesto to automate 30% of manual tasks to free up more time for advisors looks great.

We find a link between what they are talking about and how you can help. This makes our approach look reactive, rather than cold.

Establishing ‘social proof’ so that they know that this is a problem which you have solved for other businesses like theirs.

It’s easy to see how all of this ties into your goal of adding 40,000 new customers next year, so I thought then you might be interested on how we helped Global Fincore to save 3 hours of manual work per new client application by automating the ID verification process, meaning their team has more time to spend on nurturing those all-important face-to-face relationships (read case study here).

Tying into the challenge or goal we had referenced above, we close with a soft and non-salesy call to action for next steps.

Would love to show you how this could fit into your Digital Action Manifesto.

Regards,
Sarah.

Hi, John

We create urgency for what you are selling based on something that is going in their business (that you can help with).

Another reason why I’ve been getting in touch is because I saw that FlintBank customers can now apply for finance within minutes through the app - the 48 hour turnaround on decisions is excellent, and reading about it made me think that we might be able to help you speed up the process even more as you aim to expand your lending portfolio over the next year.

Establishing ‘social proof’ so that they know that this is a problem which you have solved for other businesses like theirs.

For example, this case study shows how we helped Rapido Finance to verify 95% of identities on the first try, increasing the time to market for new accounts and reducing dropoff by 2X.

Tying into the challenge or goal we had referenced above, we close with a soft and non-salesy call to action for next steps.

Let me know if you think that this approach could be of benefit as FlintBank looks to extend their finance options to business customers in the coming months.

Regards,
Sarah.

Hi, John

We create urgency for what you are selling based on something that is going in their business (that you can help with).

As we are targeting very senior prospects, some might not have the time to pursue this, so we ask if they would like for someone else to investigate.

You must be extremely busy with such an ambitious goal of adding 40,000 new customers this year, so if there is someone else at FlintBank who has a bit more time to explore this, do you think it would be worthwhile to intro them?

A reminder that the problem which we solve is something that they are likely to face in the near future.

I’d love to see if we can help maintain a great customer experience with all of these onboardings.

Regards,
Sarah.

Not just email: Five channel approach

We pre-validate all phone numbers so that reps can focus exclusively on people who answer the phone. Better still, we write personalized and relevant call openers so that it's never a generic cold call when they do connect.

Cold call opener

Hi John,
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This is Sarah form IDVER here- The reason for my call is that I saw your post on LinkedIn about the plans to add more digital solutions to enhance the customer experience at FlintBank and, after doing a bit of digging, I found your EOY Report stating that you have onboarded 20,000 customers remotely over the past year. With this kind of volume, I was wondering if you had explored ways to speed up the application process for new accounts like this?

Decision makers get bombarded with emails and calls daily, so we post physical letters with personalized messaging directly to the prospects to help separate you from the rest.

Rather than blasting every contact on LinkedIn, we identify the prospects who are active on the platform and then connect your profile to run some parallel messaging to the ones who have already engaged with the email campaigns.

Good to connect, John, I don't want to be that person who tries to sell to you here on LinkedIn, but I saw your post about the plans to add more digital solutions this year and as FlintBank aims to double their new mortgage targets in the coming year and thought you might be interested in hearing more about how we could help your team save up to 3 hours of manual work per new client application? If so, I'd be delighted to talk you through it.
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By the way, nice work with your recent panel at the National Finance Expo, I couldn't have agreed more with your thoughts on the digitalization of backend processes in banking!

Good to connect, John, I don't want to be that person who tries to sell to you here on LinkedIn, but asI saw your post about the plans to add more digital solutions this year and as FlintBank aims to double their new mortgage targets in the coming year.I thought you might be interested in hearing more about how we could help your team save up to 3 hours of manual work per new client application? If so, I'd be delighted to talk you through it.
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‍By the way, nice work with your recent panel at the National Finance Expo, I couldn't have agreed more with your thoughts on the digitalization of backend processes in banking!

We monitor engagement within campaigns and once a prospect reaches a certain score, we use Vidyard to record personalized videos for them to help convince them to commit to hearing more about your solution.

VIDEO NOTES

Hi John, Sarah at IDVER here, hope all is well. The reason why I’m recording this video for you is because I was really impressed with FlintBank’s customer onboarding in the past year, the FlintHome mortgage portal is a huge bonus for house hunters and I think we could potentially help you as you continue to offer more digital solutions to enhance the customer experience. As mentioned before, I work at IDVER and we help financial providers like FlintBank to quickly validate the identity of clients using biometric verification, speeding up onboarding and allowing new clients to complete the process at their own convenience. If you think something like this could be of interest, I'd love to talk you through it.

VIDEO NOTES

VIDEO NOTES

Hi John,The reason why I’m writing to you is because I was really impressed with FlintBank’s customer onboarding in the past year, the FlintHome mortgage portal is a huge bonus for house hunters and I think we could potentially help you as you continue to offer more digital solutions to enhance the customer experience.I work at IDVER and we help financial providers like FlintBank to quickly validate the identity of clients using biometric verification, speeding up onboarding and allowing new clients to complete the process at their own convenience.No need to respond to this letter (needless to say), I'll be in touch again by email and hopefully we can find some time for a chat to see if there is a fit.Regards,Sarah SmithP.S. Nice work with your recent panel at the National Finance Expo, your thoughts on the digitalization of backend processes in banking were spot on!